Consumer Research Solutions Introduces its Comprehensive Database Tools for the Powersports Industry

CRS’ comparison technology empowers customers to find their ideal powersports products and drives powersports sales

WESTMINSTER, Mass., January 24, 2004 – Consumer Research Solution, Inc. (CRS) announced today its inception as a comprehensive data tool provider to powersports companies and their customers. CRS specializes in the collection of powersports product information and in Internet software technology to create off-the-shelf and client-customized configuration and comparison tools for OEMs, powersports dealers and Internet portals.

“Consumers of all types want to research products before they buy. Our database tools enable powersports companies to deliver that research capability on their Web sites and drive sales by informed customers,” said Steve Caisse, president of CRS. “CRS fills a major gap in the powersports marketplace by collecting and compiling detailed information on powersports products for this purpose.”

CRS’ tools work behind the scenes on manufacturer, dealer or portal Web sites to let powersports enthusiasts develop product specifications, compare features side-by-side, and generate price reports and advantage summaries from an extensive list of basic model designs and optional accessories. For instance, CRS’ database currently holds 350 motorcycle attributes.

All CRS tools are customizable for seamless integration with client technology to support a consistent look and feel. These products are fully hosted by CRS to ensure reliability and timely product updates. For companies that want industry leading powersports data, but not CRS’ hosting service, the company provides data feeds and XML solutions.

“At CRS, we pride ourselves on providing superior client management,” said Andrea Desilets, vice president of sales. “Our dedicated and proactive account management team works hand in hand with our clients to understand their unique needs and develop products that meet and exceed their expectations.”

CRS’ six principal founders have a combined 25 years of experience in collecting product data, building databases, delivering Web-based research tools, and managing client relationships.

About Consumer Research Solutions

Consumer Research Solutions, Inc. develops Web-based database tools for powersports manufacturers, dealers, and Internet portals tailored to meet the comparison-shopping habits of their customers. CRS’ products give these companies feature- and price-comparison data that allows them to empower their customers to make well-informed choices about their powersports product purchases and to generate sales. For more information, visit www.wantfacts.com.

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Press Contact:

Andrea Desilets, vice president of sales

(508) 864-6264