Consumer Research Solutions Releases FactFinder for Powersports Professionals

An industry first, FactFinder puts comprehensive, up-to-date feature and pricing information on all motorcycle, scooter, ATV, personal watercraft and snowmobile models at the fingertips of industry researchers and manufacturers’ sales, marketing and product-planning groups. With an annual subscription to FactFinder, powersports professionals can:

• Compile multiple comparisons of selected powersports models to generate feature-by-feature, spec-by-spec comparison reports;
• Dynamically query CRS’s database by model features and specifications;
• Assemble fact sheets with comprehensive data points on each selected model;
• Build dynamic, inclusive list reports to compare specific features found on a selected group of models;
• Generate reports that highlight the differences between two selected models;
• Call up “quick list” reports to gain immediate knowledge of any model found in the CRS database.

"Powersports manufacturers collect competitive data themselves, but many admit to struggling with the process because it’s not their core business. But it’s ours," said Steve Caisse, president of CRS. "So while manufacturers have difficulty keeping track of this competitive information in real time, CRS is specializing in fulfilling this service."

"With FactFinder, we’ve put industry professionals a step ahead by giving them all the information they need in one place," said Andrea Desilets, vice president of sales at CRS. "It’s information they can trust – supported by our close attention to details and consistent quality – so they can spend more time on data analysis and product research."

FactFinder’s easy-to-read reports on any make-model-trim deliver a 400x200 pixel photo of the model(s), technical specifications under CRS headings, standard feature descriptions and accessories with pricing. All reports can be downloaded to meet saving and printing needs.

FactFinder gives powersports professionals a real shortcut to all the data they need for in-depth reporting and routine fact-finding. The depth of data analysis increases the effectiveness of OEM sales training, competitive research and marketing programs. FactFinder’s various reports let sales and product-planning professionals quickly execute competitive analysis. Its ease of use allows marketing specialists to quickly communicate a model’s value in advertising material.

FactFinder includes 2004 and 2005 model year data and is available immediately.

About Consumer Research Solutions, Inc.:

Consumer Research Solutions, based in Westminster, Mass., specializes in data collection and software for the powersports industry. CRS develops competitive analysis reporting tools for manufacturers. The company also builds Web-based database tools for manufacturers, dealers and Internet portals tailored to meet the comparison-shopping habits of their customers. In both areas of expertise, CRS gives these companies feature- and price-comparison data, along with configuration capabilities, that allow them to empower their employees and customers to make well-informed decisions and to generate sales. For more information, visit www.wantfacts.com.

Contact:
Andrea Desilets, vice president of sales
(508) 864-6264
sales@wantfacts.com