Arctic Cat Selects Consumer Research Solutions' FactFinder® Powersports Research Tool
WESTMINSTER, Mass. September 13, 2007—Consumer Research Solutions, Inc. (CRS), a leading powersports data provider, announced today that it has signed a FactFinder® license agreement with Arctic Cat, Inc.
FactFinder will significantly advance Arctic Cat’s internal competitive-product research efforts. The deal provides Arctic Cat access to FactFinder and its database of over 250 features on any particular powersports model dating back to the 2004 model year.
An industry first, FactFinder puts comprehensive, up-to-date feature and pricing information on all motorcycle, scooter, ATV, personal watercraft and snowmobile models at the fingertips of industry researchers and manufacturers’ sales, marketing and product-planning groups. With an annual subscription to FactFinder, powersports professionals can:
- Compile multiple comparisons of selected powersports models to generate feature-by-feature, spec-by-spec comparison reports;
- Dynamically query CRS’s database by model features and / or specifications;
- Assemble fact sheets with comprehensive data points on each selected model;
- Build dynamic, inclusive list reports to compare specific features found on a selected group of models;
- Generate reports that highlight the differences between two selected models;
- Call up “quick list” reports to gain immediate knowledge of any model found in the CRS database
“We’re very pleased Arctic Cat has chosen FactFinder to assist them with their product research needs,” said CRS President Steve Caisse. “FactFinder’s robust query and reporting functionality is the perfect tool to help them with their need for quick and accurate competitive analysis. FactFinder clearly addresses a critical need of powersports manufacturers.”
“Arctic Cat is looking forward to using FactFinder to simplify our competitive research and analysis,” said John Tranby, Marketing Communications Manager at Arctic Cat.
About Arctic Cat Inc.:
Arctic Cat Inc., based in Thief River Falls, Minn., designs, engineers, manufactures and markets snowmobiles and all-terrain vehicles (ATVs) under the Arctic Cat brand name, as well as related parts, garments and accessories. The company markets its products through a network of independent dealers located throughout the contiguous United States and Canada, and through distributors representing dealers in Alaska, Europe, the Middle East, Asia and other international markets. The Arctic Cat brand name has existed for more than 30 years and is among the most widely recognized and respected names in the snowmobile industry. The company trades on the Nasdaq Stock Market under the symbol ACAT. For more information on Arctic Cat, visit www.arcticcat.com.
About Consumer Research Solutions, Inc.:
Consumer Research Solutions, Inc., based in Westminster, Mass., is an industry leader in providing data and software for the powersports market. CRS’ flagship products include On-Track, VIN Fact, FactFinder and other competitive data and analysis tools for manufacturers, industry professionals, dealers, and consumers. CRS data products cover motorcycles, scooters, utility vehicles, ATVs, personal watercraft, and snowmobiles. To learn more, visit www.wantfacts.com or contact Andrea Desilets, VP of Sales, at (508) 864-6264 or adesilets@wantfacts.com.